Disciplines close to design develop. Medicine is capable of curing previously lethal diseases with new diagnostics. Engineering introduces faster and more energy efficient solutions. Ergonomics helps making systems that are more safe, accessible and usable. But design does not develop. The fashion of today is no more attractive than that of 90s, 80s or 70s. The styling of cars has not become more prestigious. The design of social housing is no more just and equal than a century ago. Design only introduces alternative interpretations. Design research has not been able to characterize what is good by design. Everything still depends.