The risk of design research is that you combine mediocre design with mediocre research. This is a pitfall that must be avoided by any cross-disciplinary practitioner. The challenge is to shine in both traditional disciplines: research and design. If you are building a bridge you need a good connection on both ends. And if you succeed you change life on both sides of the bridge. Too often I see people simply doing some design work, and then write a text about their findings. The opportunity is to reflect within the material of design. I am not saying it is easy, yet if this strategy succeeds it propels both traditional disciplines forward.
Koert van Mensvoort