Design research fails because it stops at research. We need research. We need better principles and more evidence based procedures. But we shouldn’t stop with ideas, plans, and clever concepts. We need implementation. How can design be successful if it doesn’t produce real, practical results? Design research must include the factors that impact implementation. There is a gulf between the design research community and those who transform the design ideas into practical results. How can design be successful if it doesn’t produce real, practical results? That’s the failure.
Don Norman, invited respondent for DRS2016