In fifty years Design Research has very successfully developed into a compelling and viable research field of its own. This is both a blessing and a curse. Focus has been on the field, maybe unintentionally overlooking the external perspective. At the same time actors outside design have somehow made design more societally relevant, through concepts such as Design Thinking, Product Development, Brand Building, Service Development, Sustainability, HCI, etc. That tension — between development and exposition — is necessary and inevitable, and we must advocate for the next generation to carry our work forward, by making it even more accessible and societally relevant.
Anna Valtonen, invited respondent for DRS2016